You’re researching Amazon Product Research, huh. The ride is a rollercoaster that has more twists than Six Flags. The search for the perfect products is not easy; it’s a bit like an Indiana Jones journey with fewer rocks but more data.
Amazon is an enormous marketplace filled with both opportunities and pitfalls. It’s impossible to find every product in a haystack without Sherlock Holmes knowledge. Start by looking for trends. Trends are like a flashlight that guides you in a cave. Find out what’s in and what’s out. Remember fidget spinners? You’ll have them in your junk box one minute, and then you’ll be wishing they were gone the next.
Use tools like Jungle Scout, Helium 10, or Helium 10. You can get inside information on your competition by using tools such as Jungle Scout and Helium 10. These aren’t magic crystals, but cheat codes. The cheat codes give you information about sales, search volumes and market saturation. But don’t let yourself get bogged in the data. You can feel hypnotized by numbers, like you are in a mathematical stupor.
You’ve probably played the game “Where’s Waldo” before. The same goes for finding a low-competition, niche. Imagine a market with low competition and high demand. Think outside of the square. What problem do you want to solve? What’s one thing you never thought people needed? These answers may lead to gold.
Pricing is more complicated than grandma’s secret pie recipe. Price yourself out if you go too high; too low, and you are the Amazon dollar shop. You can research the sweet-spot by observing your competition. Do more than compete on price. Add something extra. It could be faster shipping or better customer service. Or a bonus product. Whatever floats their boats.
Let’s chat about suppliers. Communicate with your suppliers even if they are halfway around the globe. Create a partnership that is solid. Do not let them cut corners once you have made a commitment. Look at Alibaba, Global Sources, and other similar platforms. Make sure it’s the real thing, not some flyby-night operation.
Product reviews can make you or break you. Imagine your product being reviewed by a plethora of happy customers. Buyers trust star ratings. Ask for feedback politely. The pushy and in-your face type is not appreciated. Customers will reward you with loyalty and good reviews if they treat you like a friend.
Your product listing on Amazon needs pizzazz. It’s like the movie posters that draw people in. The key is to create a compelling title with keywords that still makes sense. Images? The images should be crystal clear, and they should show every tiny detail. Customers shop first by looking at products. Bullet points should have a quick digestibility, similar to fast food. Add a video if it’s possible. Give people what they want.
This is why keyword research is so important. Ahrefs’ and MerchantWords’ tools can unlock these secrets. These keywords can be sprinkled into your title bullets and description. You can think of them as breadcrumbs to help buyers find you.
Your ranking is your report, and everyone wants to receive an A+. Your ranking can influence how visible your product will be. PPC campaigns and promotions can get your sales moving. PPC can be compared to the lottery. It’s a lot like spending money to win. Monitor your campaigns with a hawk’s eye. Do not let dollars go down the drain by fine tuning your campaigns.
Be flexible. Amazon is always changing the game. Just when you think that you have cracked the code, they change it. Policy changes, algorithms are updated. Be on top of things, stay informed, and be prepared to pivot. Don’t be the only dinosaur in the room.
Amazon product analysis is an amalgamation of science, art, and intuition. The perfect recipe is created when all the pieces are put together. If you use these tips, you will be well on your way to discovering that hidden gem among Amazon’s endless aisles.